Who We Are

About Brandsinger

In our age of digitization and automation, it can be easy to forget why and for whom economies and enterprises exist. Despite tremendous changes in how companies do business, organizations are still built on people. They’re managed by people, make products and services for people and live and die based on their value to people. Because of this, we believe winning strategies are anchored in a deep understanding of and appreciation for people—the human beings whose values, tastes, interests, and needs shape the destinies of organizations and markets.

 

At Brandsinger, we help leaders understand and leverage the human element of their organization and marketplace to build powerful brands and high-performance cultures. We use social science thinking to inform our recommendations and believe effective strategies must tap into the social and psychological drivers of human behavior. We use this approach—along with a nimble process tailored to each client—to create actionable ideas that have measurable and meaningful results.

Experience and Expertise

We are business and people experts who exist to help you understand, engage, unite and motivate people. Drawing on our backgrounds in history, economics, theology, anthropology, and communications, we bring cross-industry and cross-disciplinary expertise to bear on client problems. From Fortune 500 manufacturers and iconic nonprofits to big financial services firms and top universities, we’ve helped some of the world’s preeminent organizations see and leverage the human element.

Our Leadership

Claude Singer

Claude Singer

Managing Partner

Veteran consultant with extensive experience in brand strategy and corporate communications. Former exec at branding firms Siegelvision, Siegel+Gale, and Lippincott. Former VP at Aetna and Chemical Banking Corp. PhD from University of Washington.

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Remington Tonar

Remington Tonar

Partner and COO

Consultant and social scientist with a background in strategic planning, market research and IT. Expert in corporate positioning, business model innovation and corporate culture. Graduate degrees from NYU and Loyola University Chicago.

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Tennyson Singer

Tennyson Singer

Partner

Accomplished strategist with deep expertise in brand and marketing strategy. Former senior consultant at Siegelvision. Previously worked in analysis in private equity around the world. Studied economics and French at Sewanee: The University of the South.

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