What We Do

Our Approach

Using our expertise in business and the social sciences, we home in on the most fundamental—and most complex—element of any organization or market: people—with their aspirations and fears, their attachment to place and craving for respect, their desire for dignity and vulnerability to fads. We delve into the culture, psychology, and economic exigencies of key stakeholders and use that understanding to develop human-scale strategies that leverage and activate people. Whether you’re responsible for corporate strategy, brand and marketing, corporate culture or even IT, our team can help you understand and move the people most important to your business. We help you tackle issues such as:

 

  • How do we define and express who we are and what we do in a way that motivates our stakeholders?
  • What do our customers and employees really want from us? How are their needs evolving and how should we respond?
  • How do we evolve our business model to align with changing preferences? How can we involve people in the transformation?
  • Does our organization have a distinctive “personality”? How do we express that personality to energize our audiences?
  • How can we unify our culture and offering after a merger or an acquisition? Are multiple brands better than one?
  • Our industry has changed, but we’re still positioned for yesterday. What should we offer to reclaim a leadership position?
  • How do we get employees to embrace our digital and automated assets, or at least use those assets effectively?
  • How do we frame our company’s future to attract the employees we need today?

Examples of Services We Offer

As consultants focused on understanding and activating people, we can—and often do—work across functional areas. Below are some of the areas we work in and examples of solutions we provide.

 

Corporate Strategy

  • Stakeholder Research
  • Organizational Identity
  • Corporate Positioning
  • Business Model Innovation

 

Marketing and Communications

  • Brand Strategy
  • Brand Voice/Personality
  • Brand Voice Workshops
  • Brand Experience
  • Portfolio Strategy and Architecture
  • Brand Assets and Launch Planning

 

Human Resources

  • Cultural Transformation
  • Employee Engagement Strategy
  • Post-M&A Cultural Integration
  • Corporate Culture Workshops

 

IT and Operations

  • Aligning People and Technology
  • Aligning People and Process