What We Do

Questions We Answer

We focus on the most fundamental and most complex element of any organization: people—with their aspirations and fears, their attachment to place and craving for respect, their desire for dignity and vulnerability to fads. We delve into the culture, psychology, and social exigencies of key stakeholders and use that understanding to develop strategies that activate and motivate people. Using this approach, we can help clients answer questions such as:


  • How do we define and express who we are and what we do in a way that guides decisions and motivates our stakeholders?
  • How do we evolve our business model to align with new technologies and changing preferences? How can we involve people in the transformation?
  • How do we build a relevant brand with a distinctive personality and express it through everything our audiences see, hear and experience?
  • How can we unify our culture and offering after a merger or an acquisition? Are multiple brands better than one?
  • Our industry has changed, but we’re still positioned for yesterday. What should we offer to reclaim a leadership position?
  • How do we get employees to embrace our digital and automated assets, or at least use those assets effectively?
  • How do we frame our company’s future to attract the employees we need today?

How We Answer Them

As consultants focused on understanding and activating people, we often work across functional areas. Below are some of the areas we work in and examples of solutions we provide.


Corporate Strategy

  • Stakeholder Research (qualitative and quantitative)
  • Organizational Identity (purpose, mission, vision, theory of change)
  • Corporate Positioning
  • Digital Business Model Innovation


Brand Strategy 

  • Brand Strategy
  • Brand Voice/Personality
  • Brand Voice Workshops
  • Portfolio Strategy and Architecture
  • Brand Experience Design
  • Visual Design and Implementation


Employee Culture and Engagement

  • Cultural Transformation
  • Employee Engagement Strategy
  • Post-M&A Cultural Integration
  • Corporate Culture Workshops
  • Aligning People and Technology