Brand Strategy

Airlines Under Fire: Reasserting the Miracle of Air Travel

It’s all the rage—bashing airlines for treating people like cattle. The media crackle with accounts of hours stuck on the tarmac, rude attendants and onboard fistfights. Of course, being beaten up and dragged off a plane is rightfully condemned as deplorable customer service. But let’s be frank: moving people thousands of miles in mere hours is nothing less than miraculous....

Read More