Brandsinger Positions

As macro trends continue to push companies beyond their core businesses, industry lines will continue to collapse and competitive sets will continue evolve in surprising ways. Companies can no longer just position themselves against a narrow set of competitors in one industry. They must position themselves against global trends that cut across every industry....

The inability or unwillingness of employees to use new technologies often emerges from the culture of their workplace —not the quality of the technology being deployed. Organizations that succeed in their tech initiatives will be those that work to foster a culture that understands technology and its importance, embraces change and is always trying to improve itself. ...

It’s all the rage—bashing airlines for treating people like cattle. The media crackle with accounts of hours stuck on the tarmac, rude attendants and onboard fistfights. Of course, being beaten up and dragged off a plane is rightfully condemned as deplorable customer service. But let’s be frank: moving people thousands of miles in mere hours is nothing less than miraculous....

The evidence that automation in all of its forms is responsible for the reduction in and devaluation of human labor is bountiful and nearly incontrovertible. How will humanity survive in a world without work? To where will it turn for purpose and motivation? What will the meaning of life be if our labor-centric society no longer has to labor?...

At Brandsinger, we believe that both brand and culture should be rooted in an organization’s identity—a belief about who it is and why it exists that emerges from the convictions, capabilities and concerns of the people for whom the organization exists, e.g. management, employees, customers and shareholders....

Britain’s stunning vote to leave the EU last year sends one message above all others: regardless of how interconnected society has become, people still want to belong to something familiar. They like having their own country, their own language, their own flag, their own economy, their own people, their own identity. ...