Our Philosophy

Brandsinger helps companies and organizations of all sizes find new ways to adapt, stay relevant, out-compete and out-perform so they can win in our age of uncertainty.


From developing innovative new business models and products to harnessing the value-creating potential of M&A to building relevant brands to fostering high-performance cultures, Brandsinger helps clients seize new opportunities and repel emerging threats. Rather than retreat in the face of commoditization, consolidation and disruption, we believe companies can thrive in turbulent markets by rethinking and evolving how they create value for customers, shareholders and employees.


Based in New York City, we bring together a cross-disciplinary team of experts in change management, brand strategy, M&A strategy, corporate culture, financial management and digital transformation. Our team has worked with everyone from Global Fortune 100s to iconic nonprofits to seed stage startups in industries ranging from aerospace to sustainability to software to automotive to financial services to healthcare. This expansive experience allows us give leaders a big picture perspective of where their market is going and where they can take it.  In every engagement, we offer clients a flexible and nimble process, and solutions that challenge executives’ notions about what their organization is, does and can do.


Things are moving fast. We’re here to help you not only keep up, but adapt, compete and win.

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Our Leadership

Claude Singer

Managing Partner

Veteran executive and expert in brand strategy and employee engagement. Former exec at branding firms Siegelvision, Siegel+Gale, and Lippincott. Former VP at Aetna and Chemical Banking Corp. PhD from University of Washington. Adjunct professor at numerous institutions.

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Tennyson Singer


Accomplished strategist and expert in content strategy, media and corporate culture. Former senior consultant at Siegelvision. Previously worked in private equity analysis at offices around the world. Studied Economics and French at Sewanee: The University of the South.

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Michael Peters

Independent Consultant

President Emeritus of St. John’s College in Santa Fe. Previously Executive Vice President of the Council on Foreign Relations, where he served as COO. Former faculty member and senior administration official at the U.S. Military Academy at West Point.

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