Our Philosophy

Brandsinger helps organizations rethink their potential to build relevant brands and high-performance cultures that enable them to compete and win in an age of uncertainty.


Leaders often lack the objectivity to see how their people, culture, strengths and role in society can be re-defined and mobilized to repel market threats and seize opportunities. We believe that organizations can stay ahead of — and even lead — disruption in turbulent markets by leveraging these frequently untapped strengths to create new value for stakeholders. We help leaders identify their organization’s most powerful strengths and develop strategies and ideas that activate them.


Based in New York City, we bring together a team of experts in brand strategy, corporate communication, innovation, employee culture and digital transformation. Although our team has experience working across many industries, we focus on helping the organizations that typically need us most: legacy companies looking for ways to maintain or reclaim marketshare, colleges and universities trying to stay relevant, nonprofits searching for new ways to do good in a changing world and startups challenging the status quo. In every engagement, we bring a flexible and nimble process, and recommendations that challenge executives’ notions about what their organization is, does and can do.

Our Approach

Research & Discovery

Your convictions, culture, capabilities, customers, competitors and challenges are all key data points for our analysis.

Strategies & Ideas

We mine our research findings and tap our insights for viable concepts — the bolder the better in this environment.

Actions & Behaviors

We help clients turn ideas into action, believing that it's not only what you think and say, but what you do that defines you.

Our Leadership

Claude Singer

Managing Partner

Veteran executive and expert in brand strategy and employee engagement. Former exec at branding firms Siegelvision, Siegel+Gale, and Lippincott. Former VP at Aetna and Chemical Banking Corp. PhD from University of Washington. Adjunct professor at numerous institutions.

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Remington Tonar

Partner and COO

Multidisciplinary thinker and expert in strategic innovation and early stage venture strategy. Previous experiences include tech marketing and strategic M&A, digital transformation,  market research and startup consulting. Graduate degrees from NYU and Loyola University Chicago.

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Tennyson Singer


Accomplished strategist and expert in content strategy, media and corporate culture. Former senior consultant at Siegelvision. Previously worked in private equity analysis at offices around the world. Studied Economics and French at Sewanee: The University of the South.

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Aubrey Santo

Senior Consultant

Diverse consultant and expert in thought leadership, crisis management and agency operations. Previously head of operations at OKC PR firm Gooden Group and consultant at Edelman in NYC. MS in Public Relations from NYU and BS in Finance from Oklahoma State University.

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Michael Peters

Senior Advisor

President Emeritus of St. John’s College in Santa Fe. Previously Executive Vice President of the Council on Foreign Relations, where he served as COO. Former faculty member and senior administration official at the U.S. Military Academy at West Point.

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Andrew Stefanek

Senior Consultant

Systems engineer from the Applied Physics Laboratory, expert in people-process-technology interaction and systems design. Adjunct professor of systems management at Johns Hopkins University. Former IT consultant at the World Bank.

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