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Breaking Down the Barrier Between Brand and Culture

 

We don’t believe that brand and culture are two different phenomena to be managed separately, but properties of a single idea meant to be expressed to distinct but interconnected audiences. Organizations, after all, aren’t a collection of individual departments. They’re systems of interrelated people and parts that must work together to ensure their strategies are aligned across functional areas. How you go to market and how you drive productivity must be mutually reinforcing, and failure to align brand and culture can often have deleterious effects on an organization’s growth and viability.

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About Brandsinger

Brandsinger is a New York City-based consulting firm with a presence in Houston that helps organizations solve strategy, brand and culture problems by focusing on understanding and leveraging the social and psychological drivers of human behavior. Founded in 2008, our firm is led by a team of accomplished business and brand experts with backgrounds in management, technology and the social sciences. With clients of all sizes, from Fortune 100s to small universities, and with experience in industries from manufacturing to financial services to healthcare to higher education, Brandsinger helps clients inspire action and drive growth.